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[ Home ] -> MISC -> Blog News

Microsoft Tries To Skew Younger

In a world of iPods and Google, can Microsoft reclaim a quotient of cool for itself? The answer may not be as trivial as you think.
It's been nearly 10 years since the launch of Windows 95, Microsoft CEO Steve Ballmer pointed out during a speech at the company's TechEd conference for IT pros in Orlando, Fla., this week. That operating system (and credit Ballmer and Bill Gates with figuring out how to market a computer operating system) possibly represented the apotheosis of Microsoft's marketing clout. Stores opened at midnight to sell the thing, and newspapers and airwaves flowed over with stories about Redmond's latest wonder.
But something happened along the way from then till now, and what Microsoft's gained in market share and wealth it has arguably lost in the less-tangible category of buzz. Apple Computer and Google have it, and Microsoft wants some of it back.

http://www.informationweek.com - 39 minutes ago

For Future Software Innovation, The Bet's On Google

In the escalating face-off between Microsoft and Google, the prevailing sentiment is that Google will outpace Microsoft when it comes to developing innovative software. That's the result of an informal survey completed recently on InformationWeek's MicrosoftToday.com Web site by 259 respondents. Fifty-seven percent came down in favor of Google, while 43% chose Microsoft.

http://www.informationweek.com - 39 minutes ago

For AMD, Linux User Base Drives Windows Server Sales

Advanced Micro Devices got its start in the server market by supplying 64-bit processors for use as the guts in Linux-based computers. Now, AMD's stake in the ground is working to Microsoft's advantage. The chipmaker's fast-growing server business is being driven, in part, by demand for Windows-on-AMD systems sold to business customers who got their start with Linux-on-AMD.

http://www.informationweek.com - 39 minutes ago

The Planning Begins For Windows Vista

Now that Microsoft has released its Windows Vista operating system for beta testing, we decided to ask people when their companies will begin to deploy the finished product. One key finding: Only one in five respondents say they'll begin implementing the operating system within 12 months of general availability.

http://www.informationweek.com - 39 minutes ago

Flipping The Help-Wanted Coin: Microsoft Or Google?

You've heard the reports, even if you don't believe them, that there are more IT openings in the United States than good candidates to fill them. Let's assume that's true (IT unemployment is a low 3.2%) and that two of the tech industry's biggest employers, Microsoft and Google, are among the places aggressively looking for talented people. Where would you rather work?

http://www.informationweek.com - 39 minutes ago

AMD Plays The Channel Against Dell

AMD is keeping the pressure on Dell to eventually use its processors in Dell computers. The chipmaker last week launched the AMD Commercial Channel Access Program, intended to expand its partnerships with system integrators, VARs, and distributors. To meet their ambitious growth plans, AMD officials realize they need to broaden the company's distribution footprint. Dell remains a holdout, so AMD wants Dell to feel the pain of its continuing success.

http://www.informationweek.com - 39 minutes ago

Why 'Windows Live' Ain't Dead Yet

The Microsoft doubters are at it again. Skeptics are questioning Microsoft's ability to deliver on the "Windows Live" strategy outlined recently by Bill Gates and Microsoft CTO Ray Ozzie. If history is a lesson, however, it's a mistake to underestimate Microsoft, a company that has repeatedly shown an ability to catch up to competitors when it falls behind, as it often does. And Microsoft has advantages in the world of Web software that even Google may find hard to match.

http://www.informationweek.com - 40 minutes ago

Reporter's Notebook: TechEd Tidbits

Steve Ballmer's keynote speech at Microsoft's TechEd 2005 conference in Orlando, Fla. last week and Apple Computer's announcement in San Francisco the same day that it would switch from IBM PowerPC to Intel chips hogged the headlines in Microsoft land last week. Close company watchers also noticed the disclosure of November shipment dates for two important new software products, the SQL Server 2005 database and Visual Studio 2005 development tools. But here are some gleanings from TechEd--and the rest of the past week in Redmond--that you may have missed.

http://www.informationweek.com - 41 minutes ago

CRM's Fast-Changing Landscape

One of the hallmarks of software markets is that they change quickly, but the CRM sector seems to be in overdrive. Just a few years ago, companies that wanted to buy the best-reputed software for managing sales and customer service went to Siebel Systems. Lightweight Web software was small potatoes, and Microsoft wasn't even in the game. How times have changed.

http://www.informationweek.com - 41 minutes ago

Could This Be Microsoft CRM's Last Stand?

This time, Microsoft better get it right. It's been nearly three years since Bill Gates & Co. unveiled a customer-relationship-management application for small and medium sized businesses to much fanfare and tepid market reaction. Now it's taking a second crack at CRM--replete with promises from CEO Steve Ballmer that the company will give on-demand juggernaut Salesforce.com a run for its money--and if it misses the mark, it might not get a third try.

http://www.informationweek.com - 41 minutes ago

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